LinkedIn Advertising Controversy

LinkedIn made changes to start using your picture in advertising on their network.  After getting inundated with negative feedback LinkedIn announced they were going to turn off this feature.

Ads With Images:

Ads Without Images:

Users can turn off LinkedIn’s ability to use your name or photo in advertising by following these steps:

1. Click on your name on your LinkedIn homepage (upper right corner). On the drop-down menu, select “Settings”.

2. From the “Settings” page, select “Account”.

3. In the column next to “Account”, click “Manage Social Advertising”.

4. De-select the box next to “LinkedIn may use my name, photo in social advertising”.

This was an interesting move by LinkedIn.  I treat my LinkedIn profile seriously because it is a view of my professional life.  I have my CV on there, as well as using it for keeping track of business contacts.  LinkedIn is not for friends, it is for my professional life.  I don’t want potential partners or customers seeing that I endorse something that I don’t approve of.

I am glad LinkedIn acted quickly today to remove this functionality, but the bait and switch of privacy among social networks is tricky.  I dealt with this a bunch when I worked on AIM, and for the most part aired on the side of caution, but we definitely had our own versions of this happen to us.

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