I wrote a blog post today on the AddThis blog about crunching data inÂ preparationÂ for the 2012 South Carolina primary this weekend. Â I was curious to see which states showed the most interest in Mitt Romney. Â I also was interested in seeing how political television ads were influential in increasing interest in neighboring states. Â For example, the map below shows interest in Romney is strong inÂ Massachusetts and Georgia because TV markets in both states overlapped with primaries in New Hampshire and South Carolina. Â This is just the beginning of the insights we can provide.