Big East and West Virginia Sue Each Other, Who Else is Enjoying this $hit $how

The Big East Conference is on the brink of extinction.  The reek of desperation coming from the Providence, RI headquarters is overwhelming at this point.  The same week the conference, which was started by schools located in the Eastern Timezone, went and invited Boise State in Idaho to join the conference.  By Friday morning, the conference filed a lawsuit against West Virginia University to prevent them from leaving the conference at the end of the school year.

Let’s quickly rewind.  The Big East has been under attack since 2003 when the ACC came after two of the key football members in Virginia Tech and Miami to leave the Big East.  This upheaval caused the conference to add inferior teams and put in place rules that said if any other team were to leave the conference they would have to pay $5M to exit the conference and wait 27 months before departing.

Fast forward to 8 weeks ago, and Syracuse and Pitt decided they wanted out because they were concerned they would be left without a seat at the table of big conference football.  I said at the time this was a brilliant move, and 4 weeks later I still think it was an awesome move.  The league said Syracuse and Pitt had to wait 27 months to leave, which they made no comment on, and they did so purposely I am sure.  Now West Virginia wants out to move to the Big 12, again great move by West Virginia, but this time, both West Virginia and the Big 12 say WVU starts play in the league next year.  WVU immediately sues the Big East to get out of the 27 month waiting period, and that brings us to today.

Here is what Mountaineers do.  As soon as they can, work with the Big 12 to put together the football schedule for 2012 and release it publicly.  West Virginia sets the dates, announces ticket sales, start scheduling TV coverage.  I can see it now, next September, lowly UConn shows up in Morgantown and finds their locker room occupied by Iowa State.

Syracuse, Pitt and fans of each team are just sitting back with a bowl full of popcorn watching how all of this is going to play out.  Talking with a friend who is in the know at Syracuse believes that there is a 50/50 chance that they will be in the ACC starting in 2012, thanks to West Virginia though he believes the odds have dropped.  The league is going to get injunctions and prevent all 3 from leaving until 2013.  The Big East should just move on, they are starting to look like Glen Close in Fatal Attraction.  Give up!

Using Social Media Trends to Help You Get A Job

On November 15th, I am going to be speaking at the University Club of DC on behalf of Syracuse University about how social media is changing the way we network and get jobs.  I participated on a panel back in April on a similar topic at American University’s Social Learning Summit.

About 3 years ago, companies started wising up to using social networks to promote their brand and connect with customers.  These channels opened up a new form of 2 way conversations, whether companies wanted that or not.  The exciting thing about this new way of interacting with customers was that it created entire new teams within companies usually led by someone with the title “Social Media Manager.”

Fast forward 18 months, and these same channels are no longer for B2C companies to connect with customers.  These social channels have given companies or brands the ability to reach customers with offerings, loyalty rewards, even the ability to view job postings.  On the other end of the conversation is you.

When you create a profile on a social network, you in effect are creating a brand.  My Facebook profile, my Tweets, this blog, it is a representation of me and my brand.  Your online brand can work for you or against you, and knowing how and when to use it can greatly improve your chances at making key connections and getting a job.

I can’t wait to share my insights on the tools we use and the trends we see in when it come time to getting a job and networking.  To register for the event click here.  If you can’t make it out to the event, you will be able to follow along on twitter via #SUDCSocialMedia.