Early Impressions At SXSW

So far SXSW has lived up to its billing as the most fun and diverse conference out there. Austin provides a great backdrop for all of the action with great music, films and of course interactive discussions. Listening to teens talking about what they want from their online experiences to hearing from Kal Penn, John Cho, and Neil Patrick Harris about what it was like to make Harold and Kumar Go To Guantanamo Bay. Two interesting tidbits to take away from these talks. First, teens do not like advertisements that are not targeted to them, for example, one of the panelists shares he goes to NBA.com to watch videos, and in between clips he sees ads for Miller Lite, he is 16 years old. For Kal and John they talked about how they were surprised that they were casted as leads in a movie like the first Harold and Kumar, basically sharing how much racism there is in Hollywood, but that since Harold and Kumar that they are seeing it change slightly. Seeing a panel debate on which social networking campaign was the biggest flop (HP in my opinion) was enlightening. Overall, SXSW has been as consistent as ever, and you can continue to follow along by tuning into the blog and checking my twitter feed.

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