In the six months since arriving at Clearspring, I have been very impressed with the team I get to work with every day. Â At AOL the team always used to say we had to act like a startup, but I never realized how far from reality that was. Â It goes beyond our 2 week release cycle, rather it is the camaraderie of the team working passionately and with a sense of urgency. Â We are all in this together, and in the 6 months have cranked out tons of code, worked late nights AND early mornings, and most importantly delivered the goods that our publishers and users are wanting.
Here are a few of my favorite things we have delivered the first half of the year:
– Real-time analytics: For publishers looking to see how their content is resonating across the social web. Â Many publishers have our real time dashboard running on screens in their editorial rooms helping them make content decisions.
– Tools and SDKs for Mobile: Â We just announced this week our solutions for iOS, Android and mobile web browsers. Â We spent a bunch of time testing with partners the SDK and making sure that our mobile browser solutions are friendly to the form factor and touch inputs. Â We are currently looking for partners to help test our Android SDK, and you can sign up for access here.
– Measuring All Sharing: Earlier this spring we released a way for publishers to measure sharing that happens from people who click Facebook Like and Twitter Tweet buttons. Â We also help publishers measure how many people are copying and pasting the URL of the web page and sending it to their friends in emails, IMs, tweetdeck, etc. Â We know that copying/pasting URLs is 10X larger than all other sharing combined. Â Publishers now can see how much of their direct/organic traffic was really a result of people sharing their content to their friends and family.
It has been a great 1st half of the year, and I know the 2nd half is going to be even better. Â If you are still wondering what AddThis is all about we re-did all our videos in the past month too…check them out: