Behind the Scenes at an Apple Store

Popular Mechanics had a great article today from an Apple Store employee, who I am sure is now an ex-store employee given Apple’s stringent rules.

Despite my inside access at Apple’s Cupertino Campus for years, I never was able to get details on what happened at Apple Stores.  Though I did get a great story about “testing” the Apple Store before any opened in May 2001, from friends.  Apparently, Apple put its own employees on buses and took them to non descript warehouses in the Valley.  When they walked in the warehouses were set up as Apple Stores.  The employees were given time to “shop” and executives observed how the overall flow of the store worked.  After a certain amount of time, they would clear out the store, reconfigure it, and start the process all over again.  Eventually they found a perfect combination of displays, open space, number of clerks, etc.

As for some of the behind the scenes hilarity:

  • Dealing with drug dealers who come in and try to buy iPhones with fake IDs ranks high on the list.
  • Pushing MobileMe and AppleCare is a common theme, and happens to me every time I buy something at the Apple Store, and I never get it.
  • Foreign resellers haggling on prices is an issue, but if you go to Sawgrass Mills Mall in Florida you will see that is a common problem even at the Lee Jeans Store.

I am definitely going to look at my shopping experience more closely the next time I am in the Apple Store.

via Wikipedia

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