Southwest Airlines Rolling Out New Colors and Maybe First Class


This week Southwest Airlines rolled out new colors and paint jobs on their airplanes, but after taking a 40 minute survey it appears they are testing the waters on a modified first class as well or deciding what to do with the AirTran business class seats.

Most of the questions involved whether I was interested in having reserved seats with extra leg room or reserved seats with the seat next to me blocked.  The latter reminds me of the type of business class found in Europe.

The survey also asked questions about inclusive pricing versus a la cart.  At least none of the questions were about charging for carry on bags.

Southwest is no longer a low cost carrier.  It is flying to major metropolitan airports, flying internationally, and appealing to business travelers with A-List and Rapid Rewards.