I have to hand it to Tim Armstrong and team at AOL for buying The Huffington Post yesterday. Â While the $300M in cash they paid hits their bottom line pretty hard and they are paying Ariana Huffington $4M a year, it was a move that had to happen. Â AOL has said repeatedly that content is king, and HuffPo will help fulfill that vision. Â It flies in the face of the leaked document last week with had the AOL content strategy. Â What baffled me about the leak is that it encourages robo content, but robo content is definitely not what a “king” will produce.
So here comes Ariana and The Huffington Post with their quality editorial staff and quality content (even if it is sourced from multiple locations around the web). Â They automatically will help legitimize AOL’s content efforts. Â AOL also made a smart move in making Ariana the editor in chief of all of AOL’s media properties. Â I do wonder what happens to the team in place currently.