The Power of AddThis Data

I wrote a blog post today on the AddThis blog about crunching data in preparation for the 2012 South Carolina primary this weekend.  I was curious to see which states showed the most interest in Mitt Romney.  I also was interested in seeing how political television ads were influential in increasing interest in neighboring states.  For example, the map below shows interest in Romney is strong in Massachusetts and Georgia because TV markets in both states overlapped with primaries in New Hampshire and South Carolina.  This is just the beginning of the insights we can provide.