Monthly Archives: January 2012

The Power of AddThis Data

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I wrote a blog post today on the AddThis blog about crunching data in preparation for the 2012 South Carolina primary this weekend.  I was curious to see which states showed the most interest in Mitt Romney.  I also was interested in seeing how political television ads were influential in increasing interest in neighboring states.  For example, the map below shows interest in Romney is strong in Massachusetts and Georgia because TV markets in both states overlapped with primaries in New Hampshire and South Carolina.  This is just the beginning of the insights we can provide.

Flashing back to 1991…Giants and 49ers, What’s Old is New

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In January 1991 I was in 8th grade, we were about to liberate Kuwait and bomb Iraq, Seinfeld’s 2nd season had just started and we were a two weeks away from Whitney Houston blowing the doors off Tampa Stadium singing the “Star Spangled Banner” for Super Bowl XXV.

One of the top NFL games that season was the NFC Championship game between the New York Giants and the San Francisco 49ers in San Francisco.  The 49ers were the favorites to win, led by Joe Montana, Roger Craig and Jerry Rice.  The Giants had a great defense but a boring ball control offense.  In 1991, defense won championships and it was the Giants defense that gave them the upset victory, by knocking Joe Montana out of the game and causing a fumble as the 49ers were running out the clock.  The Giants won the game a few minutes later with a field goal.  The win in San Francisco propelled the Giants to the Super Bowl where they defeated the Buffalo Bills.

21 years later, we are right back to that NFC championship game.  The players are different but the stakes are the same.  No one will confuse Alex Smith with Joe Montana, but some might think the Giants defense is just as good as the 1991 model, and they are probably right.  For those wanting to take a trip down memory lane, here is a YouTube clip of the game highlights:

My Personal 2011 Infographic

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We had a great idea back in September when we were creating the 5th Birthday Infographic for AddThis, and planning the year end infographic we release in December each year, that wouldn’t it be great if we could give our publishers their own infographic.  The design and development team of Jeff, Foo and Aaron did a great job of getting these graphics out to our publishers this week.  Now publishers who use AddThis can have a nice recap for their 2011 that they can post on their blogs  Here is mine: