Of course after today’s reaction, Apple should have called the phone iPhone5 or iPhone10. Â The point isÂ version numbers of a product are always blown out of proportion. Â It reminds me of the book and movie The Right Stuff, when Chuck Yeager broke Scott Crossfield’s speed record of Mach 2.0 by flying at Mach 2.44, no one cared because the “media likes a nice round number.”
Enough, let’s move past this. Â The new iPhone is significant and despite what the media thinks, the phone is going to be the most popular mobile device sold in the 4th quarter. Here are my favorite features from today’s announcement:
Siri is going to be awesome to try. Â I am skeptical that any voice recognition will work well, but the demo I got of Siri previous to today was better than any other attempt. Â When I have seen people use voice recognition software in the past, they change the way they talk, to sound like a robot almost to interface with the device, but Siri is definitely different.
The camera rules, and the apps that go with the camera make it as good or better than point and shoot cameras. Â The cold/warm start times to get the camera loaded for a picture is very impressive too.
More power and more speed for applications to use and for users to access information across the net. Â Though it was disappointing that Apple did not deliver a 4G/LTE iPhone.
Most people will say the find your friends feature is lame and that Foursquare, Facebook and others have this market cornered, but the truth is that I might use this feature more for knowing where my friends and family are when they are running late or where my wife is when we go to a shopping mall.
I think there is a difference between pleasing the media versus getting consumers excited. Â Apple will always focus on the latter and that should be applauded. Â When people walk into the Apple store and when they see their friends using the new iPhone, Â they are going to want one.
The guts of the phone have definitely improved, faster processor, better camera, an option for 64GBs, and support for 4th Generation (4G/LTE) networks that AT&T, Verizon and Sprint have been building out so quickly this summer.
One of the nicer features we are getting with the next version of iOS is the ability to take a picture with the volume button on the side of the phone. Â I am pretty sure the teardrop design will render this feature useless.
So why is everyone going to freak out when Apple calls this an iPhone 4S, instead of 5? Â The phone is going to be a significant step forward but people are caught up by the look and feel and the silly version number. Â People think it’s not cool to have a new device if the outside is undistinguishable from the previous version. Â It makes it harder to show it off as a status symbol. Â Sometimes consumers drive me batty! Â 🙂
I think we are all missing the real point, we are getting a new phone that will run iOS5 which is a superior operating system to iOS4, and depending on your view an OS with tight integration with both Twitter and Facebook. Â And who can forget about iCloud, Music Match and the magazine store front. Â Tomorrow’s announcement is going to be huge, I just hope Tim Cook and others can fend off the criticism if the phone looks the same.