2011 was an incredible year for social sharing. Â I spent the free time over the past 2 weeks processing incredible amounts of data (we process 70+ terabytes per week!), and Jeff did an awesome job turning my spreadsheets into a great infographic. Â I am really excited to share with you the great nuggets we were able to find amongst the 11MM+ publishers and 1.2B+ users who share through AddThis.
So the Oscars are over, and looking back the data was able to predict that Natalie Portman would win Best Actress, but the data was misleading on Best Movie and Best Actor.
Last night we also pulled data as the Oscars were happening. Â It was great to see in real time how our data changed based on what was taking place on the TV. Â Check out the chart below, you can see how searches for James Franco spiked during the opening monologue, and Colin Firth got a huge jump after winning Best Actor.
While Inception did not win for Best Picture (sorry, Jordan), the King’s Speech was a terrific movie, even if it did not capture the internet’s attention as much as the other movie’s out there.
Over at AddThis, we analyzed some statistics trying to predict who was going to win the Best Actor and Actress as well as Best Movie based on how much sharing activity we have seen. Â Predictions are just that, guesses based on what we see is happening on the internet and our network.
While I would love to see Jesse Eisenberg and Natalie Portman win, will it happen? Â It is too hard to say. Â The internet can be a funny place, Jesse Eisenberg may have been mentioned a lot because The Social Network is about Facebook, or maybe he is just that good of an actor in his role. Â Natalie Portman has always been an internet favorite, but her role in Black Swan may have caused an over-index in sharing.
I can’t wait to see if the analytics are correct in predicting who will win. Â Great job team for pulling this together.