Tag Archives: Social Tools

WordPress or Tumblr, Which Is the Right Blog Platform To Get Visitors?

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A few friends recently have asked which platform they should use to start a blog.  Invariably the decision comes down to WordPress or Tumblr.  Currently I am using WordPress that I have hosted at Dreamhost.  I have used both blogging platforms extensively and have observed some really big differences in each platform’s ability to help you get visitors.  Here are some observations I have made using my own blogs’ data and from data we have internally at AddThis.

  • According to Google Analytics, my Tumblr blog has no Search Engine Optimization (SEO) juice.  I have almost zero referrers from a search engine.  This means the only way Tumblr gets me new visitors is from social traffic or people manually typing in my address.  WordPress does a great job with SEO, and with the All in One SEO Pack making sure my posts are crawl-able is very easy.
  • Visitors are more likely to share from WordPress blogs than they are from Tumblr.  WordPress’s platform is easier to customize where the sharing buttons appear on each post increasing the likelihood to share.  Shameless Plug:  AddThis supports both WordPress and Tumblr and we give you tips on how to get the most out of sharing with each platform.
  • When sharing from Tumblr does occur, it delivers social traffic, and in one specific case it delivers a knockout.  When I see someone share my Tumblr blog post to StumbleUpon, it is amazing to see how much traffic that arrives on my site from StumbleUpon.  A single share drives on average, 500 views, which is amazing.  On WordPress a single share to StumbleUpon drives 3 views on average.  I have asked people at StumbleUpon and Tumblr why that may be and neither company could explain it.
Tumblr’s popularity continues to grow, and if they can get me more SEO juice the platform would be attractive.  In the meantime, WordPress does a better job at delivering all three types of traffic (direct, social and search).  If your audience skews younger, and if you don’t care about SEO juice, Tumblr is your platform.
If you want to move your blog from one platform to another here are two tools I recommend:

Using Social Media Trends to Help You Get A Job

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On November 15th, I am going to be speaking at the University Club of DC on behalf of Syracuse University about how social media is changing the way we network and get jobs.  I participated on a panel back in April on a similar topic at American University’s Social Learning Summit.

About 3 years ago, companies started wising up to using social networks to promote their brand and connect with customers.  These channels opened up a new form of 2 way conversations, whether companies wanted that or not.  The exciting thing about this new way of interacting with customers was that it created entire new teams within companies usually led by someone with the title “Social Media Manager.”

Fast forward 18 months, and these same channels are no longer for B2C companies to connect with customers.  These social channels have given companies or brands the ability to reach customers with offerings, loyalty rewards, even the ability to view job postings.  On the other end of the conversation is you.

When you create a profile on a social network, you in effect are creating a brand.  My Facebook profile, my Tweets, this blog, it is a representation of me and my brand.  Your online brand can work for you or against you, and knowing how and when to use it can greatly improve your chances at making key connections and getting a job.

I can’t wait to share my insights on the tools we use and the trends we see in when it come time to getting a job and networking.  To register for the event click here.  If you can’t make it out to the event, you will be able to follow along on twitter via #SUDCSocialMedia.