2011 was an incredible year for social sharing. Â I spent the free time over the past 2 weeks processing incredible amounts of data (we process 70+ terabytes per week!), and Jeff did an awesome job turning my spreadsheets into a great infographic. Â I am really excited to share with you the great nuggets we were able to find amongst the 11MM+ publishers and 1.2B+ users who share through AddThis.
A few friends recently have asked which platform they should use to start a blog. Â Invariably the decision comes down to WordPress or Tumblr. Â Currently I am using WordPress that I have hosted at Dreamhost. Â I have used both blogging platforms extensively and have observed some really big differences in each platform’s ability to help you get visitors. Â Here are some observations I have made using my own blogs’ data and from data we have internally at AddThis.
- According to Google Analytics, my Tumblr blog has no Search Engine Optimization (SEO) juice. Â I have almost zero referrers from a search engine. Â This means the only way Tumblr gets me new visitors is from social traffic or people manually typing in my address. Â WordPress does a great job with SEO, and with the All in One SEO Pack making sure my posts are crawl-able is very easy.
- Visitors are more likely to share from WordPress blogs than they are from Tumblr. Â WordPress’s platform is easier to customize where the sharing buttons appear on each post increasing the likelihood to share. Â Shameless Plug: Â AddThis supports both WordPress and Tumblr and we give you tips on how to get the most out of sharing with each platform.
- When sharing from Tumblr does occur, it delivers social traffic, and in one specific case it delivers a knockout. Â When I see someone share my Tumblr blog post to StumbleUpon, it is amazing to see how much traffic that arrives on my site from StumbleUpon. Â A single share drives on average, 500 views, which is amazing. Â On WordPress a single share to StumbleUpon drives 3 views on average. Â I have asked people at StumbleUpon and Tumblr why that may be and neither company could explain it.