Tag Archives: Wordpress

Increase Engagement on Your WordPress Blog

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Update – Hat tip to Aaron Jorbin for catching that you need to be an Admin to do this and you can’t be using MultiSuite.  If you are using MultiSuite then you need to be a super admin.

The best content on the web is not limited to big publishers, some of the best writers on the web are really passionate bloggers.  One of the challenges we bloggers have is to keep our visitors engaged on the site and introduce these visitors to otherwise undiscoverable content.

At AddThis, we are trying to solve this problem with the Trending content box.  With AddThis installed on 14M+ domains and seeing 1.3B users our data network and data processing capabilities can surface the most social content for your WordPress blog.  You may be asking, “how hard is it for me to do this?”  As with any of our tools, they are super easy to install and you get awesome real-time analytics as well.

Here are the step by step instructions to add the Trending content box to your WordPress Blog.

  1. Go to AddThis.com/get/trending
  2. Sign in with your AddThis account, if you don’t have an account or don’t use our sharing tools, sign up.  It’s free and enables visitors to share your content to Facebook, Twitter, Pinterest and 300+ other services.
  3. Customize the Trending content box.  Pick the colors of the box, the size and how many links you want to display.
  4. Copy the code and log into your WordPress blog.
  5. Choose Appearance->Widgets and drag the Text widget to your Main Sidebar
  6. Paste the copied code into the Text Widget and hit Save.

Your blog’s top social content will now appear in the sidebar of your blog helping you keep visitors engaged.  If you are looking for more advanced features or want to hit the API for the feed directly, checkout these docs.

 

WordPress or Tumblr, Which Is the Right Blog Platform To Get Visitors?

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A few friends recently have asked which platform they should use to start a blog.  Invariably the decision comes down to WordPress or Tumblr.  Currently I am using WordPress that I have hosted at Dreamhost.  I have used both blogging platforms extensively and have observed some really big differences in each platform’s ability to help you get visitors.  Here are some observations I have made using my own blogs’ data and from data we have internally at AddThis.

  • According to Google Analytics, my Tumblr blog has no Search Engine Optimization (SEO) juice.  I have almost zero referrers from a search engine.  This means the only way Tumblr gets me new visitors is from social traffic or people manually typing in my address.  WordPress does a great job with SEO, and with the All in One SEO Pack making sure my posts are crawl-able is very easy.
  • Visitors are more likely to share from WordPress blogs than they are from Tumblr.  WordPress’s platform is easier to customize where the sharing buttons appear on each post increasing the likelihood to share.  Shameless Plug:  AddThis supports both WordPress and Tumblr and we give you tips on how to get the most out of sharing with each platform.
  • When sharing from Tumblr does occur, it delivers social traffic, and in one specific case it delivers a knockout.  When I see someone share my Tumblr blog post to StumbleUpon, it is amazing to see how much traffic that arrives on my site from StumbleUpon.  A single share drives on average, 500 views, which is amazing.  On WordPress a single share to StumbleUpon drives 3 views on average.  I have asked people at StumbleUpon and Tumblr why that may be and neither company could explain it.
Tumblr’s popularity continues to grow, and if they can get me more SEO juice the platform would be attractive.  In the meantime, WordPress does a better job at delivering all three types of traffic (direct, social and search).  If your audience skews younger, and if you don’t care about SEO juice, Tumblr is your platform.
If you want to move your blog from one platform to another here are two tools I recommend:

Updated AddThis WordPress Plugin

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Today we posted an update to our WordPress plugin.  AddThis 2.0 for WordPress, has a bunch of great updates.  First we have a brand new settings page that allows you to select the latest sharing tools including Like and Tweet counters.  Another feature I love is the preview button that lets you see what your page, prior to the page going live, will look like based on the sharing tools you select.  The last killer feature is the updated dashboard that will display key social analytics and sharing statistics.

Installation is super simple with a single click install.  You can get more info and instructions here.

Kudos to the team in getting this update out to our community.