We had a great idea back in September when we were creating the 5th Birthday Infographic for AddThis, and planning the year end infographic we release in December each year, that wouldn’t it be great if we could give our publishers their own infographic. The design and development team of Jeff, Foo and Aaron did a great job of getting these graphics out to our publishers this week. Now publishers who use AddThis can have a nice recap for their 2011 that they can post on their blogs Here is mine:
2011 was an incredible year for social sharing. I spent the free time over the past 2 weeks processing incredible amounts of data (we process 70+ terabytes per week!), and Jeff did an awesome job turning my spreadsheets into a great infographic. I am really excited to share with you the great nuggets we were able to find amongst the 11MM+ publishers and 1.2B+ users who share through AddThis.
We celebrated a birthday this month, as AddThis turned 5 years old. In 5 years we have seen over 1.7 trillion views of our tools, the fall of MySpace, and the rise of Facebook and Twitter. AddThis goes way beyond simple sharing tools. We process over 70 TBs of data a week so that our publishers can learn what impact their content is having on the social web.
As the director of product for AddThis for the last 10 months, it is amazing to see the evolution of such a simple set of tools become something so essential that over 10 million publishers worldwide use our product. Every day is a fun challenge of building a product for over 1.2 billion users.
Five years in Internet time feels like an eternity, and the data we have can clearly show and predict trends happening across the web. The infographic we released today shows some of those trends. It will be fun to see what trends emerge over the next 5 years.
So the Oscars are over, and looking back the data was able to predict that Natalie Portman would win Best Actress, but the data was misleading on Best Movie and Best Actor.
Last night we also pulled data as the Oscars were happening. It was great to see in real time how our data changed based on what was taking place on the TV. Check out the chart below, you can see how searches for James Franco spiked during the opening monologue, and Colin Firth got a huge jump after winning Best Actor.
While Inception did not win for Best Picture (sorry, Jordan), the King’s Speech was a terrific movie, even if it did not capture the internet’s attention as much as the other movie’s out there.
Over at AddThis, we analyzed some statistics trying to predict who was going to win the Best Actor and Actress as well as Best Movie based on how much sharing activity we have seen. Predictions are just that, guesses based on what we see is happening on the internet and our network.
While I would love to see Jesse Eisenberg and Natalie Portman win, will it happen? It is too hard to say. The internet can be a funny place, Jesse Eisenberg may have been mentioned a lot because The Social Network is about Facebook, or maybe he is just that good of an actor in his role. Natalie Portman has always been an internet favorite, but her role in Black Swan may have caused an over-index in sharing.
I can’t wait to see if the analytics are correct in predicting who will win. Great job team for pulling this together.