Over the past 6 weeks I have led our data analysis of real-time events at Clearspring such as the Super Bowl, the Grammy’s and the Academy Awards. Â We have been live tweeting the data behind the events using many different signals across our network. Â One trend is becoming more apparent during these real-time events which is the importance of Twitter.
The reason for Twitter’s rise during these events can be attributed to a few factors:
More people are watching these events with a phone or tablet next to them instead of a laptop. Â Twitter’s integration into these platforms especially iOS is important to note.
Twitter’s mobile apps are simple to use and the 140 character limit actually plays in their favor during these events. Â Short updates, re-tweets and replies make it easy to “be social” without taking attention away from the TV screen.
Twitter is where the celebrities are. Â During these events whether they be award shows, political debates or sporting events, musicians, actors, writers and athletes are sharing their opinions with the world and it is the best way to follow along.
Here is one example showing the amount of social activity by service during and immediately after Adele’s Grammy performance. Â Twitter activity is almost two times bigger than Facebook.
So how can brands take advantage of Twitter during real-time events? Â Brands can take advantage of Twitter’s popularity by bidding on promoted hashtags, accounts and tweets related to the event that draw attention back to your brand. Â The other obvious play is to leverage celebrities that will be tweeting about the event to mention your brand or use your promoted hashtag or tweet.
Marketing via Twitter and using Twitter for earned media is still nacent, but you can tip the court in your favor by taking advantage times when Twitter users are highly engaged.
We had a great idea back in September when we were creating the 5th Birthday Infographic for AddThis, and planning the year end infographic we release in December each year, that wouldn’t it be great if we could give our publishers their own infographic. Â The design and development team of Jeff, Foo and Aaron did a great job of getting these graphics out to our publishers this week. Â Now publishers who use AddThis can have a nice recap for their 2011 that they can post on their blogs Â Here is mine:
About 3 years ago, companies started wising up to using social networks to promote their brand and connect with customers. Â These channels opened up a new form of 2 way conversations, whether companies wanted that or not. Â The exciting thing about this new way of interacting with customers was that it created entire new teams within companies usually led by someone with the title “Social Media Manager.”
Fast forward 18 months, and these same channels are no longer for B2C companies to connect with customers. Â These social channels have given companies or brands the ability to reach customers with offerings, loyalty rewards, even the ability to view job postings. Â On the other end of the conversation is you.
When you create a profile on a social network, you in effect are creating a brand. Â My Facebook profile, my Tweets, this blog, it is a representation of me and my brand. Â Your online brand can work for you or against you, and knowing how and when to use it can greatly improve your chances at making key connections and getting a job.
I can’t wait to share my insights on the tools we use and the trends we see in when it come time to getting a job and networking. Â To register for the event click here. Â If you can’t make it out to the event, you will be able to follow along on twitter via #SUDCSocialMedia.
I posted a new version of TwitterMan for AIM 6.8 Beta 3. This plugin was a collaboration between myself and one of my teammates, Gus.
This build will only work with the latest AIM 6.8 Beta or newer. For those unfamiliar with TwitterMan, this AIM plugin will set your status message on Twitter to the same status you have currently set on AIM. Recently Twitter added the ability to push your Twitter status to social networking sites like Facebook, MySpace, Blogger, and others. So now TwitterMan will be able to propagate your AIM status from AIM to Twitter then to Facebook for example. The latest version will securely store your Twitter credentials so you do not have to enter them every time you sign into AIM. The latest version appears at the bottom of your buddy list where you can log into Twitter and manage your settings.
We will be making some improvements over time, including getting alerts when your Twitter Friend Feed has changed.
A year ago at SouthBySouthwest (SXSW) Twitter became mainstream in the developer community. The amount of traffic that Twitter experienced over the one week conference was incredible as it seemed that everyone announced their plans each evening via the service. With SXSW, starting this weekend and the Open AIM announcement this week, I thought I would release the latest version of the Twitter plugin for Windows. The plugin supports AIM 6.5+ or AIM Lite.
This plugin will update your status message on Twitter when your status message on AIM changes. The first time your status message on AIM changes, you will be prompted for your Twitter username and password. You can prevent this from happening by installing the plugin, signing on to the AIM client, choosing the Actions button at the bottom of the Buddy List, and selecting “Set Your Status.” Enter in your Twitter credentials, and you will be all set to go.
You can follow along my twitter feed and all the happenings at SXSW and beyond here.