On November 15th, I am going to be speaking at the University Club of DC on behalf of Syracuse University about how social media is changing the way we network and get jobs. I participated on a panel back in April on a similar topic at American University’s Social Learning Summit.
About 3 years ago, companies started wising up to using social networks to promote their brand and connect with customers. These channels opened up a new form of 2 way conversations, whether companies wanted that or not. The exciting thing about this new way of interacting with customers was that it created entire new teams within companies usually led by someone with the title “Social Media Manager.”
Fast forward 18 months, and these same channels are no longer for B2C companies to connect with customers. These social channels have given companies or brands the ability to reach customers with offerings, loyalty rewards, even the ability to view job postings. On the other end of the conversation is you.
When you create a profile on a social network, you in effect are creating a brand. My Facebook profile, my Tweets, this blog, it is a representation of me and my brand. Your online brand can work for you or against you, and knowing how and when to use it can greatly improve your chances at making key connections and getting a job.
I can’t wait to share my insights on the tools we use and the trends we see in when it come time to getting a job and networking. To register for the event click here. If you can’t make it out to the event, you will be able to follow along on twitter via #SUDCSocialMedia.
